Presentations were held over the weekend by the shortlisted entrants in the Cannes Lions Awards. Among them was the PFO-powered Natalia Project, an innovative GPS safety bracelet developed and designed by PFO Technologies for Civil Rights Defenders. The GPS bracelet, configured to protect human rights activists at risk, has so far been nominated for the categories Innovation, Mobile, PR , and Promo & Activation.
The Natalia Project , a GPS bracelet developed and designed by PFO Technologies to protect human rights activists at risk, was launched in April by Civil Rights Defenders. The bracelet enables activists to notify the organisation’s headquarters, and the world, of an attack through sms and social media platforms, giving people everywhere the chance to get involved and put pressure on an oppressive regime.
PFO is a smart bracelet utilising GSM and GPS with a patented alarm function, as well as specifically developed algorithms to improve location accuracy and speed up communication. It allows for easy integration into an organisation’s own infrastructure through a standardised API. The PFO system has been adopted by companies and organisations globally to increase the safety of associates and employees.