In Spring 2013, PFO became one of The Pixel Project’s first technology partners. The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organization whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women using social media, new technologies and popular culture/the Arts. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence, The Pixel Project and other anti-Violence Against Women nonprofits by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.